The Armoury, in Reykjavik concept store that sells “non-products”

Reykjavik concept store that sells non-products_01

Reykjavik concept store that sells non-products_01

The Armoury, in Reykjavik concept store that sells “non-products” Photo Gallery

The new concept store launched by Australian designer Srul Recht

Housed in an old dock away from the glossy shopping addresses

Set up focusing on low cost materials

Recycled objects

Collection of becoming "non-products"

The color palette in shades of cream and chocolate