Alias at Furniture Fair 2012

The Bergamo company brings his straightforward style and elegant Italian international design event. The set of Alias ​​at Furniture Fair 2012. Architecture deliberately elementary, high visual impact. As a construction material of walls, Alias ​​uses one of the new flagship: the library Aline by Dante Bonuccelli, who draws a thin, lightweight barrier between internal and external.

The exhibition space is dotted with sinuous and organic platforms, where there are the new proposals. Each platform has its alter ego structure suspended in a volume that takes up the shape. The ceiling is composed of a series of so contoured blocks from which the light spot which enhance the individual products and from which descend, in cascade, the components of each furniture construction of Alias at Furniture Fair 2012.
And to tell even more compelling the special features of each product, enter the scene of graphic panels that describe the modularity and logical design of the new collections.

Alias ​​Shop for the Alias at Furniture Fair 2012, The best of design in order to feel at home
Alias ​​Shop at the Furniture Fair 2012. The protagonist of the store windows of Corso Monforte 19, Milan, the seat noodles, designed by Jasper Morrison.
Inside, a simple and friendly setting. Fine kilim in warm colors bring out the different products and innovations from 2012 collection. On the ground floor and table stabiles by Alfredo Häberli and laleggera by Riccardo Blumer in the new Plus version. The floor below the spaces are organized into three areas. Indoor, outdoor and contract dedicated to different product types. The floor below the spaces are organized into three areas. Indoor, outdoor and contract dedicated to different product types. To mark the transition from one setting to another, a color change. From green to gray and light blue, in a soft color scheme that emphasizes the continuity and consistency between different worlds Alias​​.